Enquirer Consulting Group

Reachable Buyer Map

Prepared for Dovaine Picazo · ANYbotics · August 2026
Here is the map. The useful thing about this market is that it counts in sites, not companies. One operator can hold dozens of inspectable plants, and each one carries its own reliability lead, its own shutdown window and its own reason to start. Below are the site types, who signs inside each, and roughly how many sit across Europe and North America, with the mining count extended to Australia where much of the large fixed plant sits. It describes the market rather than your business, and there is nothing to buy at the end of it.
Refineries and midstream terminals
The reference segment. Continuous process, hazardous area classification, and a manual inspection routine that everyone inside already wants to reduce. Small by count, long to sell, and the accounts that make every other segment easier to open.
Who signs: reliability and integrity manager, inspection lead, turnaround planner, HSE director, plant manager, and the capital committee above them.
200 to 240
operating refineries across Europe and North America, plus the storage and midstream terminals attached to them
Chemical and petrochemical production sites
The largest concentration of continuous process plants with a fixed inspection regime, and the segment where a site can run a trial without a group decision. Company counts run far higher than this, because most chemical firms are formulators or blenders with nothing to inspect.
Who signs: site engineering manager, maintenance and reliability manager, digital operations lead, process safety manager.
1,500 to 2,000
large chemical and petrochemical production sites across Europe and North America
Power generation and grid operators
Aging assets, a retiring inspection workforce and a regulator who wants evidence rather than assurances. Buying is slower and more committee-led than in chemicals, and the deployments are larger once they land because a single utility group holds many sites.
Who signs: asset management lead, operations and maintenance manager, condition monitoring engineer, and the head of digital or innovation at the group.
3,000 to 3,600
utility scale generation sites and major substations across Europe and North America
Mining, metals and minerals
The segment with the strongest safety case and the hardest environments, which cuts both ways. Fixed plant is where robotic inspection lands first, not the pit, and the group technology function usually runs the trial rather than the mine.
Who signs: mine operations manager, fixed plant reliability lead, automation manager, HSE lead, group technology director.
1,200 to 1,600
large mines, smelters and processing plants across Europe, North America and Australia
Rail, ports and heavy logistics depots
Scheduled maintenance regimes, high labor content and a strong public safety driver. Less contested than energy, and the depots are usually owned by a small number of operators, so a single relationship opens a network of locations.
Who signs: depot engineering manager, rolling stock reliability lead, terminal operations director, head of maintenance strategy.
400 to 600
rail maintenance depots, ports and heavy logistics terminals large enough to run a scheduled inspection regime
Inspection contractors and automation integrators
A second market, and a different sale entirely. These firms already hold the inspection scope on sites that are hard to reach directly, and they are under the same labor pressure as their clients. Small enough to work name by name rather than canvass.
Who signs: service line director, head of robotics or digital services, regional operations manager, and the alliance lead at the integrators.
300 to 450
industrial inspection contractors, testing companies and automation integrators across Europe and North America; not enumerated in any public register, so this is the softest count here

Where the openings are

1
The count is sites, the signature is a company, and those are two different lists. The person who feels the manual rounds is at one plant. The person who signs sits two levels up in a group function and has never walked it. Reaching both in the same month is a channel problem rather than a product one, and in this category it is a common reason trials stall after the pilot.
2
Every site already has the date in its calendar. Turnarounds, shutdowns and inspection audits run to a fixed schedule, and anything new is decided in the window before them. Those windows are visible from outside across a few thousand sites at once. They are invisible if the first contact is a conversation at an industry event, because the event has a date and the shutdown has a different one.
3
Three people care, and each one cares about something else. The inspection engineer feels the walking rounds, the safety lead feels the exposure, and the finance side sees a capital line with no comparable on it. Three arguments, three audiences, each needing its own sentence. One message aimed at the middle of that reaches none of them.
4
The contractor channel is a market you can name. A few hundred inspection and testing firms carry the scope on sites that will never buy a robot themselves. That is a list to work by name, in parallel with the direct segments, and it is the only route into the long tail of smaller plants that does not require a sales team in every country first.
Built from public market data on industrial operating sites across Europe and North America, plus Australia for the mining segment, with counts banded deliberately. Sites are not companies: one operator can hold many, and no public register lists inspectable assets, so segments are assembled from sector and facility data and describe operating sites at scale rather than every location. Contractor and integrator layers are not separately enumerated anywhere public and are described rather than counted.
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